Our Brands

Elevating Activewear Through Collaboration

At High Life, we foster deep relationships with our customers and partners, creating exceptional value from the ground up. We believe in evolving together, pushing boundaries, and always staying ahead in our field. With a commitment to transparency and communication, we build trust with our partners and team, creating a culture of excellence throughout our global supply chain.

Shaping Streetball and Basketball Legacy

Relentlessly committed to the freedom of expression and the never-ending quest for greatness on and off the court. AND1’s tournaments to this day stay true to the brand’s streetball legacy and in-your face DNA.


Founded in 1993, AND1 continues to be synonymous with the game of basketball and streetwear.

Groundbreaking Fitness and Lifestyle Innovation

Reebok is an iconic sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion.


Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, walking, or running.

Discover the Perfect Imperfection of Wellness

We want to do more—help more, live more, be more active. But the idea that we have to be perfect at everything we do sometimes holds us back. At Gaiam, they embrace every part of our perfectly imperfect selves—especially when it comes to yoga. Gaiam’s mission is to use our standing as a leading lifestyle brand to make yoga, fitness and wellness accessible to all.


Gaiam makes yoga, fitness and wellness products for you, just as you are—from the beginner in you to the expert in you. The real you.

Redefining Sports Performance Since 1950

HEAD is a leading global provider of premium, high-performance equipment and apparel for athletes and players, at all levels. . World-class performance demands the very best equipment and that’s why, at HEAD, their purpose is to give athletes and players at every level, exactly what they need to win.


Since 1950, HEAD has achieved a reputation for cutting-edge design, engineering excellence and a passion for championing all sport, everywhere.

Penn, a top tennis ball manufacturer, is recognized worldwide for high-quality balls preferred by players and tournaments. Their innovative use of natural rubber and durable felt ensures consistency and reliability. Continuously refining their processes and incorporating new technology, Penn enhances ball performance and durability. They supply prestigious tournaments like the US Open. Penn’s commitment to excellence has solidified their position as a leading brand trusted by players and organizations globally.

Starting in a small town in Jeannette, Pennsylvania in 1910, Penn is still America’s #1 Selling Tennis Ball.

A Celebrated Icon For Today's Athlete

C9 Champion is made for every move. It’s clothing that bridges those crossover moments of every day—between work, play, and rest. All with technically-advanced fabrications that nail peak performance too.