INDUSTRY-LEADING Active Apparel

Exceptional activewear manufacturer, in partnership with the world's premier brands.

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THIS IS

HIGH LIFE

Industry-leading active apparel manufacturer dedicated to providing the highest quality product at the best value in the market.

High Life designs, manufacturers, and markets the finest quality product at an unbeatable value. Spanning across all age groups, from adults, to children, we proudly collaborate with today’s well-known brands on product that performs as well as it looks.

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Our Brands

We leap beyond materials, gearing up the world through strategic partnerships, weaving excellence into every seam, from the starting blocks to the finish tape.

Founded in 1993, AND1 continues to be synonymous with the game of basketball and streetwear, relentlessly committed to freedom of expression and continuous pursuit of greatness on and off the court.

Reebok, a leading world-wide fitness and lifestyle brand, and pioneer in the sporting goods industry, has a rich heritage in fitness, running, and training, and encourages self-expression through movement.

Gaiam works to embrace every part of our perfectly imperfect selves, creating yoga, fitness, and wellness products for you, exactly as you are — from the beginner to the expert in you. The real you.

HEAD, a leading global sports equipment and apparel manufacturer, harnesses technology-driven design to deliver superior performance products, leading the tennis racquets, skis, and accessories markets.

Penn, a leading tennis ball manufacturer, is globally renowned for high-quality balls favored by players and tournaments. Their innovative use of natural rubber and durable felt guarantees consistency and reliability.

C9 Champion was created to meet today's athlete's demands. The performance brand that enables confidence to stylishly compete and achieve goals.

Commitment to

Excellence

Since our inception, we’ve championed an ongoing pursuit of achieving the highest standards of quality, efficiency, and innovation.

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Design

Our steadfast commitment to excellence drives our cutting-edge design, product engineering development, and innovative trend research.

Business Analytics

High Life excels with deep hierarchical retail relationships and world-class planning teams and systems.

Marketing

Premier Marketing Partner - Dedicated to top-tier marketing, offering best-in-class product packaging, photo shoot management, displays, and advertising.

Speed to Market

We excel in lean efficiency, harness state-of-the-art systems, and master sophisticated logistics for efficient DTC/e-commerce fulfillment.

Retail Management Solutions

Our cost-effective strategies, global sourcing, and rigorous quality assurance drive our retail management success.

Sustainability

We tackle global challenges, weaving sustainability into our core business strategies and operations across our corporate network.

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Culture

A family-run legacy rooted in respect for tradition and innovation

Cultivating a culture of creativity, passion, and pride in what we create

Fostering employee development, work-life balance, and open communication