It was 1989 and no one had ever seen a basketball brand like Above The Rim before. Created by a former Division I ball player, the brand had a fresh style and attitude that players quickly understood was unique and authentic. It began to show up on city courts, community centers and high school gyms. And the basketball community took notice. Today, ATR continues to be a brand that understands players and dedicates itself to helping them Rise. Elevating their game, their team and themselves….Above The Rim.